Dodge Durango Crowned Lowest Cost to Own Large SUV in Canada

The Vincentric Best Value in Canada Awards have once again shone a spotlight on automotive excellence, with Dodge and Ram brands emerging as standout winners in 2024. These prestigious accolades, now in their 13th year, offer invaluable guidance to Canadian consumers seeking vehicles that combine quality, performance, and cost-effectiveness. This year's results highlight the enduring appeal of Ram's truck lineup and the Dodge Durango's dominance in the large SUV segment.

At the heart of these awards lies a rigorous evaluation process, employing a 5-year cost of ownership metric to determine the best value in each vehicle category. This approach provides a comprehensive view of a vehicle's long-term value proposition, factoring in not just the initial purchase price, but also ongoing costs such as fuel consumption, maintenance, and depreciation.

Ram's Outstanding Performance

Ram has solidified its position as a leader in the truck market by clinching the title of Best Value in Canada in the Truck Brand category. This marks the second consecutive year and fourth time overall that Ram has received this prestigious recognition. Such consistent performance underscores Ram's commitment to delivering high-quality, value-driven vehicles to Canadian consumers.

Dodge Durango's Dominance

The 2024 Dodge Durango has made its mark by being named the Lowest Cost to Own in Canada in the Large SUV segment. This recognition speaks volumes about the Durango's ability to combine performance, versatility, and cost-effectiveness in a highly competitive market.

Insights from Vincentric's Analysis

Vincentric's methodology for determining the Best Value in Canada Awards relies on a comprehensive 5-year cost of ownership metric. This approach takes into account various factors that impact the long-term value of a vehicle, providing consumers with a more accurate picture of their potential investment.

David Wurster, President of Vincentric, commented on Ram's performance, noting the brand's strength in the pickup truck lineup. He highlighted that not only do the Ram 2500 and 3500 pickups provide the best value to buyers, but they also boast the lowest ownership costs in their class, making them an even more attractive choice for Canadian consumers.

In conclusion, the 2024 Vincentric Best Value in Canada Awards have once again highlighted the strengths of the Dodge and Ram brands. These accolades not only recognize the immediate appeal of these vehicles but also their long-term value proposition for Canadian consumers.