Canadian truck shoppers have a compelling reason to visit Ram dealerships this year. The automaker has rolled out an aggressive pricing strategy for its 2025 Ram 1500 series, introducing $4,000 reductions across nearly every model in the lineup.
Breaking Down the New Price Structure
The new strategy positions the Ram 1500 Tradesman Quad Cab as the gateway to Ram ownership, with pricing now set at $58,740 including delivery and air tax. For buyers seeking additional amenities, the Big Horn starts at $62,240, presenting an appealing mix of comfort and value. The Sport trim, with its distinctive appearance package and enhanced features, is available from $74,240, while the off-road-focused Rebel begins at $76,240.
A Truck for Every Budget
Moving up the range, Ram's premium offerings have also become more attainable. The well-appointed Laramie now starts at $80,740, bringing upscale amenities within reach of more buyers. The Limited trim, offering near-luxury accommodations, begins at $93,240. For those seeking the pinnacle of pickup luxury, the new Tungsten trim tops the range at $106,240, delivering an unmatched premium experience.
Configuration Options and Space
Ram continues to offer flexibility in cab and bed configurations. The Quad Cab serves as the entry point, while Crew Cab models provide additional passenger space with short and long wheelbase options. The Crew Cab configuration starts at $60,240 in Tradesman trim, with long wheelbase variants beginning at $65,535. Each price point includes the mandatory $2,195 destination fee and $100 federal A/C tax.
Power and Performance at Every Level
The revised pricing structure doesn't compromise on capability. Every 2025 Ram 1500 comes with access to impressive powertrains, including the new 3.0-litre Hurricane engine family. The standard Hurricane delivers 420 horsepower and 469 lb.-ft. of torque, while the High Output version produces an impressive 540 horsepower and 521 lb.-ft. of torque. The proven 3.6-litre Pentastar V6 eTorque remains available for buyers prioritizing efficiency.
These powerful engines support the Ram 1500's robust capabilities, including a maximum towing capacity of 5,253 kilograms and payload ratings up to 1,043 kilograms. With the ability to ford through up to 61 centimetres of water, these trucks maintain their go-anywhere attitude despite their more approachable pricing.
The Price of Premium Features
Each trim level now offers enhanced value for the investment. The Tradesman delivers core truck capabilities with essential features, while Big Horn models add popular amenities and styling elements. Sport and Rebel trims blend performance with distinctive design elements, and Laramie models introduce luxury features at a more accessible price point. The Limited and Tungsten trims showcase Ram's premium offerings, with sophisticated technology and refined interiors that rival luxury vehicles.
This pricing realignment positions the 2025 Ram 1500 as an even more compelling choice in the competitive full-size truck segment. By reducing prices while maintaining feature content and capability, Ram has created an opportunity for buyers to step into a higher trim level than they might have previously considered. Experience the new value proposition of the 2025 Ram 1500 lineup at our dealership today.